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The eagerly anticipated moment has arrived... and it's three weeks ahead of schedule.

Amazon's Black Friday 2024 sale is officially starting on Thursday, 21 November, but the retailer has already unveiled a few early deals, which you can explore here.

This year, there will be more discounts than ever, with the sale extending over 12 days. From important Black Friday dates to the top offers on home goods, beauty products, and tech, discover everything you need to know below.

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When does the Amazon Black Friday sale start?

Although some deals are already live, Amazon’s Black Friday Week 2024 will begin at midnight on Thursday, 21 November, just over a week before the main shopping event on Friday, 29 November. Cyber Monday is right after, on Monday, 2 December, with the deals concluding at 23:59 that day.

Whether you're in the market for a heated blanket, a phone upgrade, or - most importantly - a new air fryer, Amazon has got you covered. This massive sale event is a perfect opportunity to snag a bargain before Christmas, covering home essentials, beauty, and tech. So, what can we expect from Amazon Black Friday 2024?

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The best Amazon Black Friday deals to shop now

Amazon has revealed a couple of early Black Friday deals this morning, which you can shop here.

Our top pick? This bestselling Tefal Dual Zone air fryer, which has already been reduced by nearly 50%.

What will be included in Amazon's Black Friday 2024 sale?

Amazon has confirmed that major brands like Ninja, Bose, and LG will be featured with discounts in this year's sale.

The retail giant has also announced that customers can save up to 58% on Amazon-branded devices, including the Echo Dot, Blink camera, Ring Video Doorbell, Amazon Fire HD 8, Fire 7 Kids Tablet, Kindle, eero, and Fire TV devices.

For a hint of what Amazon deals might be available this year, it’s worth looking at the bestsellers of 2023.

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Some of the largest price reductions included the popular Fire Stick (reduced from £69.99 to £44.99), the Beats Wireless Headphones (reduced from £179.99 to £109.99), the Philips Air Fryer (reduced from £219.99 to £129.99), and the De’Longhi Coffee Maker (down from £953.53 to £449.99).

It's also noteworthy that there was a generous 75% discount on National Express tickets for Prime members, so it might be beneficial to sign up for potential upcoming offers.

Do I have to be a Prime member to shop the Amazon Black Friday sale?

No, you do not need to be a Prime member to shop the Amazon Black Friday sale. However, Prime members will enjoy additional benefits such as unlimited free delivery, a valuable perk to ensure timely delivery for Christmas.

If you are new to Amazon, you can sign up for a free 30-day trial to enjoy all the benefits of a Prime membership. After that, Prime costs £8.99 per month or £95 per year.

Explore the best Amazon Black Friday offers here.